Legal-Business Management Cases (in simplified Chinese)

This book contains 15 chapters, which draw upon seven Ivey-registered cases. Details follow.

1. Is Business Success Inseparable from Offering Bribes?
   by Fengli Mu
2. Strategy of Product Quality Control in Perspective of Legal-Business Management¹
   by Xiaoqing Chai
3. Develop the Strategy of Enterprise Environmental Management and Waste Management²
   by Jianhua Ge
4. The Contract Management in the Context of the Overall Optimized Supply Chain
   by Miao Yu
5. Local Challenge in the ‘Grand Hotel’ Era³
   by Chen Xi and Wang Zhong
6. Rational Penetrates Risk & Courage Creates Future
   by Zhiying Ma
7. An Excellent Foreign Teacher in China’s Fashion Market⁴
   by Zhiying Ma
8. Press and Publishing-related Business Activities in China
   by Fengli Mu and He Dan
9. How Do Retailers Address Environmental Issues?⁵
   by Jianhua Ge
10. Strategic Brand Management Wisdom under Legal-Business Perspective
    by Xi Chen
11. Strategy Thinking of Legal Defense War⁶
    by Zhiying Ma
12. Trademark and Franchising: An Old Yet New Topic
    by Jianhua Ge
13. Dealing with the Employee-Turnover from the Aspect of Legal-Business Management⁷
    by Ting Wang
14. Legal-Business Management in Technology-oriented Entrepreneurial Enterprises
    by Ling Wang, Zhiying Ma and Kangxu Mao
15. IT Competitive Advantage of GMGS: Based on Dual-capability Barriers of Legal-Business
    by Xiaowu Zhu

¹  See "Mattel and the Toy Recalls (A)" (9B08MC10),
   "Mattel and the Toy Recalls (B)" (9B08MC11)
²  See "Navistar: Environmental Management" (9A96DC01)
³  See "Majestica Hotel in Shanghai?" (9B05MC35)
⁴  See "Bestseller - Facing a New Competitive Landscape in
   China" (9B11MC54)
⁵  See "Carrefour China, Building a Greener Store" (9B08MC48)
⁶  See "Hopax (A)" (9B10MC04), "Hopax (B)" (9B10MC05),
   "Hopax (C)" (9B10MC06)
⁷  See "Bax Global Limited: Staff Turnover in Mainland China"
   (9B05CC35)