Marketing is fundamentally concerned with the description and prediction of decision outcomes, involving all aspects of the firm that relates to its customers, competitors, distributors, and business regulators.
It is an interdisciplinary field that draws on theory and methodology from a wide variety of sources including psychology, sociology, mathematics, statistics and economics.
Faculty
Lecturer, Marketing
Professor, Marketing
Assistant Professor, Marketing
Assistant Professor, Marketing
Professor, Marketing
Emeriti-Ivey, Marketing
Lecturer (Part Time), Marketing
Associate Professor, Marketing
Associate Professor, Marketing
R. A. Barford Professorship in Marketing Communications
Dean’s Research Faculty Fellowship
Emeriti-Ivey, Marketing
Assistant Professor, Marketing
Director, Ivey Behavioural Research Lab
George and Mary Turnbull Faculty Fellowship
Lecturer, Marketing
Emeriti-Ivey, Marketing
Assistant Professor, Marketing
Emeriti-Ivey, Marketing
Lecturer, Marketing
Emeriti-Ivey, Marketing
Assistant Professor (Part-Time), Marketing
Assistant Professor, Marketing