Contact Information
-
Richard Ivey Building 2306
Zhe Zhang is an Assistant Professor of Marketing at the Ivey Business School. He holds dual doctoral degrees – a PhD in Marketing from C.T. Bauer College of Business at the University of Houston, and a PhD in Chemistry from the University of Vermont. His research interests lie in branding and marketing communications. His work has appeared in premier academic journals, including the Journal of Marketing; and practitioner outlets, including Harvard Business Review. Before Ivey, Zhang served as an Assistant Professor of Marketing at HEC Montréal. With his diverse background, Zhang is excited to bring his multidisciplinary perspectives to the classroom.