Contact Information
Yuqian Chang is an Assistant Professor of Marketing at Ivey Business School, Western University. As an empirical researcher, she is interested in applying various methods, including machine learning, econometrics, and experiments, to address marketing questions. Her current work explores how visual aesthetics influence consumers, and how emerging technologies such as AI can enhance societal well-being. Yuqian obtained her Ph.D. in Marketing from Rutgers University. She also holds a Bachelor's degree in International Business and a Master's degree in Marketing from Shanghai University of Finance and Economics.