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Yi (Zoe) Zou is an assistant professor in the Information Systems group at the Ivey Business School. She received a PhD degree in Management Information Systems at Queen’s University and a master’s degree in Electronic Commerce at Dalhousie University. Prior to joining academia, she worked as a data analytics consultant with both public and private sector clients. Her research focuses primarily on the role of algorithm-based IS design in influencing individual attitudes, perceptions and decision-making processes. Her recent research projects examine how algorithmic design can influence online community engagement and promote pro-social behaviors.