Contact Information
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Richard Ivey Building 2309
Yasser’s research interest focuses on exploring the emergent, unexpected aspects of innovating with digital technologies in organizations. While organizations invest billions of dollars in digitalization, drifting from devised strategies is increasingly a relevant and significant issue, given the openness of today’s digital technologies. Yasser’s research tries to understand the notion of digital drifting by studying the triggering sources and mechanisms by which digitalization may drift from intended plans and transform organizations, unexpectedly. To extend scholarship about digital drifting, he has developed three streams of research: (1) user innovations that change the nature of the work practices (types of innovative behavior with digital, their distinct antecedents, and consequences), (2) the emergent process of digital strategy change (micromechanisms of emergent strategy change); and (3) transforming organizations with digital technologies (change in organizational mission, logic, or identity).