Contact Information
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Richard Ivey Building 2340
Assistant Professor, General Management & Strategy
Krista Pettit is an Assistant Professor in General Management, Strategy, at the Ivey Business School. She adopts a strategy-as-practice (SAP) perspective and examines strategy as something organizational actors ‘do’, as opposed to the traditional focus on strategy as something an organization has. She brings ‘humans’ into strategy research by employing qualitative and interpretive methods to highlight the ‘humanness’ of the social actors doing strategy. Her research highlights how the actions and inactions of social actors contribute to strategic change and shape an organization’s future. Prior to returning to academia, she held senior level positions in the financial services, software and real estate industries in Canada and Japan.