Contact Information
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Richard Ivey Building 3356
Kirk Kristofferson is an Assistant Professor of Marketing at the Ivey Business School. He earned his Ph.D. from the University of British Columbia in Vancouver, Canada. His research interests are centered on understanding the impact of social influence and persuasion in consumption contexts. Specifically, he studies the motivations and social factors that drive consumers to behave prosocially, and how impression-management desires can impact subsequent consumer choice. His research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal for the Association of Consumer Research, and the Cambridge Handbook of Consumer Psychology, and has been featured in numerous global media outlets such as Time Magazine, Harvard Business Review, the Washington Post.