Contact Information
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Richard Ivey Building 2306
Zhe Zhang is an Assistant Professor of Marketing at the Ivey Business School. He holds dual doctoral degrees – a PhD in Marketing from C.T. Bauer College of Business at the University of Houston, and a PhD in Chemistry from the University of Vermont. His research interests lie in branding and marketing communications, such as brand nicknames and nickname branding. His work has appeared in premier academic journals, including the Journal of Marketing; and practitioner outlets, including Harvard Business Review.